Capabilities

The TRG Agency’s influence across the sports, hospitality, and tech industries landscape, combined with our dynamic sales and marketing expertise, positions us at the crossroads of the industry.  Based on our numerous years of experience and proven track record of success, no one is better equipped than The TRG Agency to deliver success through consultative sales, compelling brand strategies and innovative storytelling.

 

Today’s consumers are sophisticated, wanting to not only know what they should be interested in, but more importantly, why.  We identify the perfect connection between brands and their respective industries, leveraging creative ideas and unique attributes to tell individual brand stories and drive revenue.

 BRAND RESEARCH

  • Brand and name equity research

  • Brand positioning development

  • Market segmentation and customer acquisition strategy

  • Positioning evaluation and messaging prioritization

  • Customer experience journey

  • Effectiveness tracking and ROI measurement

  • Creative evaluation

  • Communications optimization

  • Product and service innovation

BRAND STRATEGY

  • Naming

  • Brand architecture

  • Brand strategy

  • Vision, mission, values development

  • Brand positioning and pillars

  • Customer experience strategy

  • Culture change

  • Voice of the brand messaging

 The TRG Agency, Inc. 2020-2023

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